Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want
Reviews (38)
OUTSTANDING!
Outstanding! This is a fantastic book and a must have for any in the Sponsorship or Marketing Business arena. While it says it's directed at Motorsports, the basics lessons in this book apply to all sports teams. It's very comprehensive, and very detailed. Alex takes readers through the differences in Advertising, Marketing, and Branding, he explains in detail how to value a team, ROI, Decks, Proposals and Proof of Performance, and much much, more. My maim reason for writing this review is for all the younger audience out there getting into racing. Please buy this book, ask your folks to get it for a birthday or Christmas present, whatever you have to, and learn how to do sponsorship the correct way. This is the best book I have come across so far and it's really good. I've spent over $50 bucks on a sports marketing recently and it was so shallow, it covered many topics, but nothing in detail. This book not only gives you granular detail, you even get insight from Race team's Commercial Director's, Racers, and more importantly, Sponsors like Monster Energy, Lucas Oil, and others. Definitely, definitely, worth the money, highly recommended.
THE BIBLE OF MOTOR SPORTS FUNDRAISING
Every serious professional athlete in this field needs to bunker down and study this book! It's a serious book so don't expect fluff treat it like a college text book and get the knowledge to get out there and rock n roll! This game is all about giving the right value to marketers so you can get the cash to hit full throttle and kick some ass! Shake and bake!!
Great book for every off road racer and promoter
Great book for every off road racer and promoter. Alex has done a fantastic job of laying out what sponsors want and how racers can deliver that. Highly reccomended reading.
A “ must have “ for anyone considering a sponsorship agreement.
Excellent. Very informative. Written in a manner that is easy to understand. Great insight into what a team and a sponsors needs in a sponsorship deal.
Awesome!
Great book for the knowledge of sponsorships in racing!
A "Must Read" if you are looking to gain sponsors for your program
Excellent. This book touched on all aspects of sponsorship in motorsports. Very relevant to anyone looking to have a reciprocal marketing relationship with businesses.
Great insights that apply across many sports.
It's amazing!!!! I loved XPlay Nation as well but this one is just what I needed, nicely laid out, and quite smart. It hit all the points I needed for my work in marketing and more. Highly recommend for anyone into racing or action sports of any kind since much of the info applies across sports.
Really Informative!
Great resource for our race team!
Super Insightful & Easy to Understand
Loved reading this! I found it easy to understand as someone with only a basic understanding of the industry, very well written and engaging the whole time. Completely recommend.
Must have for fund raising
Good advice easy read
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